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Marketing Research

About the Plan

Contact Us  

Marketing Research

Address:
University Ave
West Chester, PA 19382


Phone: 610-436-1000
Email: webmaster@wcupa.edu

About the Plan

Understanding the University’s many constituencies is critical to fulfilling WCU’s mission. As a result, a number of campus offices engage in external assessments to collect information on institutional performance and image as well as community needs. Among the recent evaluation and planning projects is a region–wide market study of students, parents, and business leaders. The study results are designed to inform the University’s marketing efforts.