Data Reporting and Analysis

Data Analyst

Decision Science Analyst

Requisition #:

113702

Purpose
To produce actionable marketing analytic results to better attract new clients, deepen existing client relationships and continuously improve Vanguard's marketing performance.  To develop a deep understanding of a wide variety of both internal and external data, develop documentation on the data and engage in continuous transfer of this data knowledge to interested crew.

Duties and Responsibilities
Conducts analytic projects to solve marketing problems and identify business development opportunities, performing all phases of the project lifecycle.

Engages in thoughtful analytic design.  Identifies and develops segmentation, action, and performance characteristics.  Gathers and carefully cleanses data.  Applies thorough testing and quality controls throughout all project phases.

Performs analytic programming in SAS to manage and analyze data.

Identifies and utilizes the proper specialized analytical tools for a given project (ex:  SAS procs, Enterprise Miner).  Documents analytic process and results and prepares appropriate presentation materials.

Works with Subject Matter Experts (SMEs) throughout the organization to populate and maintain the metadata repository associated with the data warehouse and related data marts.  

Builds deep expertise in Vanguard’s data and external data, especially pertaining to elements and characteristics relevant to marketing.  Documents this knowledge and applies it to complex marketing analytic projects.

Engages in regular knowledge transfer through informal consultations with analytical crew, development of written documentation and metadata, and formal briefing events.

Participates in special projects and performs other duties as required.

Qualifications
Undergraduate degree in an analytically oriented major, such as economics, statistics, marketing research or an applied social science or equivalent combination of training and experience. Academic training in basic applied statistics.