Marketing

College of Business & Public Affairs

Contact Info
Office: 312B Anderson Hall
West Chester, PA 19383
Phone (610) 436-2304
Email: Department Chair


Bachelor of Science in Marketing

Degree Requirements (a minimum of 120 semester hours, 100 level or above, is required)

All students are required to complete the General Education requirements in effect at the time that they enter, or are readmitted to, West Chester University.

(C) denotes courses which require a grade of C or better.

General Education Requirements (48 semester hours)

Courses included in general education, but required by the major

  • ECO 111 Principles of Macroeconomics (C)
  • CSC 110 or 115 or 141
  • MAT 105 or 107 or 108 or 110 or 161 (C)
  • PHI 150 or 180 or 101

Remaining general education courses:

  • COM 101 or 208 or 212 or 216
  • WRT 120
  • WRT 121 or 204 or 205 or 206 or 208 or 220
  • Any BIO or CHE or ESS or PHY course
  • Any ANT or PSY or SOC or GEO or PSC course
  • Any LIT or CLS or HIS course
  • Any ART, Cinematography, Dance, Music, Photography, or Theatre course
  • Diverse Communities (any course with a J designation)
  • Interdisciplinary (any course with an I designation)

Free Electives (9 credits) - any 100 level or above

Business and Economics Core (30 semester hours)

  • ECO 112 Principles of Microeconomics (C)
  • ACC 201 Principles of Financial Accounting (C)
  • ACC 202 Principles of Managerial Accounting (C)
  • BLA 201 Legal Environment of Business
  • ECO 251 Quantitative Business Analysis I (Business Statistics I) (C)
  • ECO 252 Quantitative Business Analysis II (Business Statistics II)
  • FIN 325 Corporate Finance
  • MGT 300 Principles of Management (C)
  • MGT 341 Production and Operation Management (C)
  • MGT 499 Business Policy and Strategy (C)
  • MKT 325 Marketing Management (C)

Additional Required Course (3 semester hours)

  • MAT 108 Brief Calculus (if completed with a C or better to meet General Education requirements, then a free elective is substituted)

Marketing Major (21 semester hours)

  • GEO 325 Business Geographics
  • MKT 330 Consumer Behavior (C)
  • MKT 340 Personal Selling (C)
  • MKT 360 Marketing Research (C)
  • MKT 425 Marketing Strategy & Planning (C)
  • MKT 440 Senior Seminar in Marketing (C)
  • MKT one additional 300-level or above marketing course (C)

Business - Economics Electives (6 semester hours)

  • Any 300-level or above courses in: ACC, BLA, ECO, FIN, INB, MGT, MIS, MKT, ENG 368, or GEO 425

Free Electives (9 semester hours)

  • Any 100-level or above course.