To enhance communication and ensure that State System and University objectives are linked directly with recruitment, retention, and enrollment planning functions, WCU has implemented an enrollment management model for the University. The objectives are to:
To accomplish these goals, the enrollment management structure relies on three work groups - Enrollment Forecasting, Marketing, and Retention - coordinated by the Enrollment Management Steering Committee. The Steering Committee ensures that each work group prepares and implements a comprehensive plan for achieving its objectives. The plans include goals, activities to achieve those goals, and procedures to monitor and assess results. In addition, the Steering Committee advocates for institutional and operational changes recommended by the three working teams. Click here for a summary of the enrollment management model and principal work group tasks.