2014 – 2015
Office of Admissions
Emil H. Messikomer Hall
100 W. Rosedale Avenue
West Chester, PA 19383
Revised August 2017
312B Anderson Hall
Sandra Kerr, Interim Chairperson
PROFESSORS: Arsenault, Christ, Gault, Phillips
ASSOCIATE PROFESSOR: Wang
The department strives to provide students with the ability to
The following applies to students entering the marketing major:
120 semester hours
To apply for their business major, students must (1) complete ACC 201; ECO 111, 112, and 251; and MGT 200 with a C or better in each course; (2) pass and complete both MAT 107** and MAT 108† with a C or better required in at least one of them. If a student is placed directly into MAT 108 and receives a C or higher or has completed MAT 161 or MAT 162 with a C or better, then the student does not have to take MAT 107 (replaced as a free elective); (3) have a minimum overall GPA of 2.50; (4) pass an Excel basic skills exam with an 88% or better; and (5) have at least 45 credit hours. These requirements must be met to be eligible to register for 300 and 400 level business courses. The same rules apply to all transfer students – both internal (those from within the University) and external (those from a non-WCU institution).
200 Survey of Marketing (3) Examines the impact of marketing systems in producing a standard of living in local and global economies. Topics include the structure and functions of marketing within an organization, the role of customers, and the competitive, political/legal/regulatory, economic, social-cultural, and technological environments in which these systems operate. May not be taken for credit after completion of any other marketing course. Open to nonbusiness majors.
325 Marketing Management (3) Study of the processes involved in planning and managing marketing activities in organizations. Emphasis on case studies and applications of the decision-making process. PREREQ: ACC 201, ECO 112 and 251, MAT 105 or 107 or 108 or 161.
330 Consumer Behavior (3) Foundations of consumer behavior. Market structure and consumer behavior, purchase strategy and tactics, determinants and patterns of consumer behavior. An integrated theory of consumer behavior is sought. PREREQ: MKT 200 or 325 with a minimum grade of C and minimum 2.50 cumulative GPA.
340 Personal Selling (3) Analysis of the selling process applied to sales calls and sales strategies, communication, persuasion, motivation, ethics, interpersonal relationships, negotiations, and professionalism. Emphasis on case studies. PREREQ: MKT 200 or 325 and permission of instructor.
350 Advertising and Buyer Behavior (3) A study of advertising and sales promotion management with a major focus on organization, media, strategy, campaigns, legal control, consumer behavior, budgeting, and the coordination of these activities with overall marketing programs. PREREQ: MKT 200 or 325 with a grade of C and minimum 2.50 cumulative GPA; majors only.
360 Marketing Research (3) Systematic definition of marketing problems, strategies for data collection, model building, and interpretation of results to improve marketing decision making and control. PREREQ: MKT 325.
404 International Marketing (3) Historical and theoretical background of foreign trade, world marketing environment and world market patterns, marketing organization in its international setting, and international marketing management. PREREQ: MKT 325.
406 Managing Sales (3) Source, technique, and theories applied to problems encountered in managing a sales force in the areas of administration, policy, organizational structure, personnel selection and evaluation, sales training, compensation, forecasting, establishing territories and quotas, and sales analysis. Emphasis on case studies. PREREQ: MKT 340 or permission of instructor.
410 Independent Studies in Marketing (1-3) Special research projects, reports, and readings in marketing. Open to seniors only. PREREQ: Permission of instructor.
425 Marketing Strategy and Planning (3) Application of the skills required for effective managerial decision making and communication using a team approach. Emphasis on case studies, computer simulations, and the development of a marketing plan; oral and written presentation of results. PREREQ: Senior standing and 12 credits in marketing, including MKT 325 and 360.
440 Senior Seminar in Marketing (3) Study and application of nonbusiness-specific readings from areas such as military strategy to current marketing topics: preparation of presentations by individual students and groups requiring active engagement of student peers; preparation of professional reports by individual students and groups. PREREQ: Senior standing and nine credits in marketing, including MKT 325 and 360.
460 Marketing Internship (3) The marketing internship is designed to enhance the student's educational experience by providing a substantive work experience in the business world. A minimum of 180 hours of work in the internship is required. Students scheduling this course in the fall or spring semester are limited to a total of 15 semester hours. PREREQ: Permission of instructor and department chair.
This course may be taken again for credit. Majors may enroll for a maximum of six internship credits that may count toward graduation – two, three-credit or one, six-credit position. If enrolled in a three- or six-credit internship during the fall and spring semester, students may register for a maximum of 15 total semester credit hours (including the internship credits).
461 Marketing Internship (6) The marketing internship is designed to enhance the student’s educational experience by providing a substantive work experience in the business world. A minimum of 360 hours of work in the internship is required. Students scheduling this course in the fall or spring semester are limited to a total of 15 semester hours. PREREQ: MKT 325 and permission of instructor and department chair. Majors may enroll for a maximum of six internship credits that may count toward graduation – two, three-credit or one, six-credit position. If enrolled in a three- or six-credit internship during the fall and spring semester, students may register for a maximum of 15 total semester credit hours (including the internship credits).
490 Special Topics in Marketing (3) Special topics in marketing not covered under existing, regularly offered courses. PREREQ: MKT 325 and permission of instructor.