Research Interests
Social MediaDigital Media ManagementMarketing AnalyticsAdvertising
Opportunities
Work Study Positions Available: No
Grant Funded Positions Available: No
Course-Credit Research Opportunities Available: No
Volunteer Research Positions Available: No
Biography
Dr. Valerie Wang is an Associate Professor of Marketing in the College of Business and Public Management at West Chester University. Dr. Wang earned her Ph.D. degree at Ohio University. Her teaching interests are Social Media, Digital Media Management, Marketing Analytics, and Advertising. She has published articles in journals such as Marketing Intelligence & Planning, Journal of Advertising Research, Global Business and Organizational Excellence, Asia Pacific Journal of Marketing and Logistics, and Industrial Marketing Management .
