WCU Launches One-Day, National Marketing Campaign with The Chronicle of Higher Education
West Chester University (WCU) is making a major statement in higher education marketing through an impressive advertising campaign with The Chronicle of Higher Education. On Wednesday, February 19, WCU will dominate the Chronicle’s homepage, ensuring maximum visibility as it takes its place as a thought leader on a national stage.
During this digital takeover, WCU will use all available ad space on the Chronicle’s homepage. These strategically placed ads will appear across top banners, side blocks, and footers, where they are likely to capture the attention of higher education faculty, administrators, and professionals across the country.
All advertisements promote The Chronicle’s sponsored content profile on WCU President Laurie Bernotsky. By clicking on an ad, users will be taken to the article, “Ensuring Higher Ed Remains a Public Good,” which highlights President Bernotsky’s strategies for financial sustainability, her approach to overcoming higher education challenges, and her unwavering commitment to student success. The feature positions WCU as a leader in the evolving landscape of public higher education, reinforcing the University’s dedication to affordability, accessibility, and academic excellence.
This initiative is part of a larger, ongoing sponsored content campaign with The Chronicle to promote President Bernotsky’s vision for the future of higher education. So far, those efforts have already generated more than 1 million impressions.
The Chronicle of Higher Education has institutional site licenses with 1,900 colleges and universities, ensuring that faculty, staff, and administrators at those institutions have free access to its content. Non-subscribers are allowed up to four free articles per month.
As the higher education landscape continues to evolve, WCU’s strategic marketing efforts underscore its commitment to drive meaningful conversations and shape the future of accessible, high-quality education.
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