We plan to continue to use the current logo. If, through the brand rollout, it becomes
clear the University is in need of a new visual mark, a cross-campus committee will
be convened.
As we move forward with a unified identity that conveys our uniqueness and "speaks"
in one consistent voice, using one official, approved University logo is critical.
For those programs that wish to stand out, the University community may use the name
of the program, set in the University’s approved typeface, placed beneath WCU’s official
logo. The University’s Office of Graphics & Printing can provide this secondary identifier
in multiple file formats.
Should there be a special "campaign" that is aligned with the program, Graphics & Printing is able to develop approved campaign artwork that can be used on materials as long as it is used in conjunction with, and appropriately
separated from, the University logo. Campaign artwork may be used to help identify
such campaigns or initiatives but must never be used as a traditional logo or in place
of the University logo.
Because our logo will remain the same for the foreseeable future, updating your business
cards and letterhead won’t be necessary. If, however, your business cards or letterhead
have the old, Philips logo, please do put in an update order with Graphics and Printing.
Under the umbrella of University Communications and Marketing, you should start with Graphics and Printing. They are already well versed in the new brand and can help you create any kind of
print piece you need. Need a PDF? G&P has you covered there as well. Our Web Team
and Social Media Team can help with digital assets, too. Utilizing the services provided
by our in-house professionals is especially important for incoming students—they will
be the first to see the new branding. Every piece they see should look like it’s part
of a suite of materials from the same University. Please see our gallery of examples
for a sample of what might be able to be created for you. If you have recently printed
your external pieces and they are not in line with the new brand, please use them
until you need to reorder, or for the next fiscal year, whichever comes first.
The University has spent significant time working with an external agency that specifically
solicited feedback from current and prospective students regarding our brand and reputation
building. The agency’s recommendation is that it is in the University’s best interest
to unify under a single logo, brand, and tagline/slogan. If your department already
has a logo or tagline, you may continue to use it on internal communications, but
please only use the new brand for external pieces.
