B.S. - Marketing
The Department of Marketing offers a B.S. in Marketing. The program, accredited by
the AACSB, is designed to prepare students to pursue a variety of careers in the marketing
profession. Students learn about marketing tools and processes and develop the necessary
analytical, communication, and interpersonal skills necessary for a successful career.
Guidelines:
Digital Marketing Minor
This program will help students gain professional skills to prepare for future development
and management of digital business technology and digital marketing channels. Students
in this minor will learn concrete social media marketing, digital advertising, digital
database management, digital programming and search engine marketing skills that can
be applied in the fast-growing digital business sectors.
Guidelines: